Showing posts with label SEO STUFF. Show all posts
Showing posts with label SEO STUFF. Show all posts

Monday 29 April 2013

Google Offers 'First Steps Cheat Sheet' for SEO beginners

Have you just started your blog or website and want to make it SEO friendly? OR Do you want to learn some basics of search engine optimization? If yes, then Google is always there to help you. Google always wants to share the right way of optimizing websites and blogs.

Google came up with a new eBook named First steps cheet sheet. This is a one-page cheet sheet to make a search engine friendly design of your blog and websites, that will help search engines, specially Google to understand your content and increase your site's visibility.

Google one page seo guide
This eBook is specially designed for newbies who just want to start webmastering or have not yet paid any attention to search engine friendly design. And this is totally free. You can read it, print, share and distribute it anywhere. 

How to download this eBook?

Click on the link below to download the eBook for free. 

Donwload here: Google one-page SEO guide.

Donwload the eBook and learn the basics of search engine optimization.

If you have read this eBook and want to learn more, we would suggest you to read Google SEO Starter Guide.

Wednesday 13 March 2013

Monday 11 March 2013

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Submit Link (Backlinks)



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Friday 22 February 2013

Blackhat SEO poisoning attacks

Blackhat SEO poisoning attacks

Blackhat SEO poisoning attacks

Sometimes , i have reported that Google Image search and Bing Image search leads to malware sites especially a blackhole exploit kit page. The reason behind this attack is SEO Poisoning.

What is SEO?
Search engine optimization (SEO) is a collection of techniques to improve the visibility of a websitein a search engine's search results. Some of the techniques used by webmasters in

What is BlackHat SEO?
Black Hat SEO , also known as SEOpoisoning, is a illegal-technique used by cyber criminals to make their links appear higher than legitimate results. When a user search for related keywords, the infected links appear in the top of the search results
Hacker use one of the following techniques:
*Creating SEO-friendly fake pagesrelated to poplar search topics on compromised sites
*Cloak malicious content from sphiders and security researchers.
* Iframe injection
Poisoning Image search Results: As most of search engines filter and find the text-based seo poisoning attacks, Cyber criminals now poisoning the Image search results instead.
They hacked legitimate sites and inject malicoius code. Whenever a person click the Image of compromised site in the search result , it will redirect him to malware sites. Sophos reports that bing image-search results are being poisoned more than other search engines.

Thursday 20 December 2012

Top Secret: 4 SEO Tricks Google Doesn’t Want You to Know

Top Secret: 4 SEO Tricks Google Doesn’t Want You to Know


We all know that SEO matters. What we don’t know, however, is what Google is hiding. Continue reading to learn four secrets that search engines are desperate to keep under wraps.
pic12 Top Secret: 4 SEO Tricks Google Doesn’t Want You to Know
Good morning, online business owner. Your mission, should you choose to accept it, is to conquer search engines, namely Google, to make your site rank higher than your competition.
Here’s your top secret dossier for this not-so mission impossible:

Secret #1: Meta tags and descriptions are Google garbage

Back in the old days (circa 2000), meta tags, particularly meta keywords and meta descriptions, were draped in gold. These pieces of HTML told search engines exactly what a site was about, which led to high rankings for some pretty crummy sites.
As search algorithms became more complex, the relevance of meta tags quickly faded. In fact, Google now completely ignores your meta description and doesn’t care about your meta keywords, either.
Thus, don’t spend too much time worrying about your meta tags; Google doesn’t.
Caveat: Although your title tag isn’t technically a meta tag, it’s still important to Google. And while Google doesn’t care about your meta descriptions, it’s still helpful to your readers.

Secret #2: Links help, but powerful links are crucial

It’s no secret that link building is an important part of any SEO strategy – but what Google isn’t telling you is this: the real trick is getting powerful links.
For example, if you work to get 100 links to your site from a bunch of no-name bloggers, you’ve definitely done yourself an SEO favor. But if you secure just one link from a powerful site like The Huffington Post, you’ve got one heck of a boost.
In other words, it’s all about quality, not quantity.
Thus, continue to work to gather as many quality links as you can instead of fighting for every link possible. (Trust me, Google likes to watch you struggle here.)

Secret #3: Google+ is changing the rules as we speak

Most people know that Google wants to take power away from Facebook, and they’re finally getting some traction by using its newest social network, Google+, to influence search results.
Instead of offering all searchers similar results, Google is now providing personalized results for its users. These tailored results come directly from activity on Google+, which is Google’s way of making sure that everyone is using their social network.
To take advantage of this development, it’s time for you to get started with Google+.

Secret #4: There is no secret to SEO

The biggest thing that Google doesn’t want you to know is this: there is no secret to SEO.
The real secret to conquering search results is to create quality content that people want to consume and share. At the end of the day, Google is powered by people, and people crave content.
So, instead of focusing on mastering the latest SEO trick, spend time thinking about how you can educate and entertain your customers and community. Start writing content for people instead of search engines, and stop obsessing over what you think Google wants.

Good luck, online business owner. As always, should you be caught, I will disavow any knowledge of your actions.
This message will self-destruct in five seconds.
8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR

8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR


When it comes to on-page optimization and increasing your conversion rates, you have to place the important things above the fold.
But being above the fold is not just for on-page optimization. You also need to be above the fold when it comes to search engine results.
People don’t scroll, and are used to clicking on the first result they see, which usually means the top three search results. And the sites at thenumber one position can get nearly 35% of all the clicks.
seo ctrs
As you can see, the second position gets just 12%, while the third gets 9.5%, and it trickles down to 2.2% for the tenth position.
It’s important to rank high…but ranking high alone is not enough. You also have to make your link irresistible.
Here’s what you need to do.

Write click-worthy titles and descriptions

When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline.
You could write the greatest headline, but if it’s over 65 characters, it will get cut off. This is what you will see:
seo titles ctrs
Fortunately, the most important part of the headline is saved, but the rest is cut off. So keep it short.
Here are some other tips to keep in mind when creating click-worthy titles:
  • Front-load your titles with keywords – You should also front load all of your keywords in your titles. People will typically onlyscan the first two words of a title.
  • Keep it predictable – Your title should click to a page that meets the expectations of the user.
  • Clear – The reader should know what your webpage is about in 65 characters or less.
  • Make it emotional – Dan Shure wrote a great guide to writing titles, and one of his most important lessons is to make your titles emotional. See his SEOmoz article Are Your Titles Irresistibly Click-Worthy and Viral?! for great examples.

Create clean, focused and optimized URLS

While your title tag needs to be emotional, your URL doesn’t. Let me show you what I mean.
Here is an example that Dan Shure used:
seo emotions ctrs
Avinash’s title tag is optimized for SEO and click rates. It’s optimized for SEO by including the keywords “digital marketing,” and optimized for click rates due to the words “change or perish,” which are very emotional, wouldn’t you agree?
His URL, however, does not include “change or perish.”
seo urls ctrs
It doesn’t need to because it is only ranking for “digital marketing.”
How might you change this title tag to optimize it? I’d rewrite it like this: “Digital Marketing: 2015 Rule Book. Change or Perish.”
That way you move the two keywords up front.

Write a great meta description

The meta description is the next element you must optimize.
seo description ctrs
If you view the source code, the tag looks like this:
<META NAME=“Description” CONTENT=“informative description here”>
If you use a WordPress plugin like All-in-One SEO Pack, you’ll get this form at the bottom of your blog editor:
all in one seo ctrs
Google has made this easy by giving you tips to creating good descriptions. Here are the two most important:
  • Make them descriptive – Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.
  • Make them unique – Each meta description should be different from other pages.
  • Make them short – Google limits meta descriptions to 160 characters or less.
While this is not as important when it comes to getting clicks because people don’t seem to pay nearly as much attention to the description, it is still important from an SEO ranking perspective.  So don’t ignore it!

Use Google+

Another big way that is attracting attention when it comes to ranking above the fold is with Google’s new authorship markup and Google+ search strategy.
You can accomplish some pretty amazing things when it comes to search rankings if you have an optimized Google+ account.
For instance, you can appear in these vanity searches above the fold:
google social ctrs
And when you confirm you are the writer of your content across the web, you’ll improve click throughs:
image seo ctrs
The combination of the picture, “by Danny Sullivan” and “More by Danny Sullivan” will lead to more click throughs over and above content that doesn’t have those elements.
I’ve already written extensively on this topic, so if you want more information on it, read How to Create an Effective Google+ SEO Content Strategy.

Reducing the noise on the page

Good SEO involves good web design. That’s one of the latest trends in the SEO world, and you can’t ignore it if you want to rank above the fold on search engines.
So, here are some basic tips on good SEO design to help you clean up your site:
  • Reduce the clutter in your sidebar – While this is really meant to raise your conversion rates once someone is on your page, this will also reduce the bounces when someone does land on your page. Too much clutter in the sidebar can drive people away…and when Google starts to notice the bounces they might give it a thumbs down.
  • Reduce the ad space on your page – Too many ads can drive people away. Check your analytics to see which are your best performing ads, and only keep one or two of them.
  • Keep ads below fold – Last month Google announced their “Page Layout Improvement Algorithm,” which penalizes pages/sites that shove a bunch of ads to the top of the page. Google suggests you use their Browser Size Tool to see how much of your content is visible to visitors at first glance. 

Drive links to important pages

You can’t expect a page to rank above the fold if you don’t have links going to the page you want to rank. And when it comes to links pointing to that page, authority links rule.
Read my Quick and Dirty Guide to Modern-Day Link Baiting for ideas on how to get a bunch of regular links.
Then read 10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings for some general tips on attracting even more links.

Add social sharing

Most SEO experts agree that social signals on the page level will impact search results:
seo social media ctrs
So if you want to take advantage of this growing impact that social is having, then use these ten ways to get higher rankings through social sharing:
  • Make share buttons very visible – Position these buttons in strategic places…side and bottom of page, and a scrolling widget, too. Also, limit the number of buttons you use. Too many can confuse people!
  • Ask readers to share content – It’s been proven that your readers will do what you tell them to do.
  • Tap the influencers – Create relationships with big names and get them to share your content.
  • Use Triberr – This new social network amplifies your tweets immediately.
  • Use sponsored Tweets – If you have a budget, spend a few dollars using this advertiser’s tool.
  • Use Facebook’s Sponsored Stories – Sort of like Twitter’s sponsored tweets, but better.
  • Create a worthy brand – Nobody wants to share content from someone who can’t be trusted. Focus your energy on creating a presence that people see as a trustworthy authority.
  • Tap into your circles – Use your own personal network to share content.
  • Bribe your followers – From offering links to using Cloudflood, you can get your readers to share content by paying them in some way or another.
  • Produce great content – This is the number one rule!
And don’t forget to think out of the social sharing box and engage in sites like Pinterest, Digg and Reddit.

Write great content

Last but not least, you can do all those things above, but if you don’t have great content, your pages will simply be buried under a ton of other results.
Take the time to create great content. These posts will help you do that:

Conclusion

Ranking above the fold can mean the difference between a few thousand impressions to tens of thousands…if not hundreds of thousands…so it’s necessary that you create content that ranks high.
But you also have to create content that will actually convert impressions into clicks. Hopefully this guide has helped you do that.
What other tricks do you use to boost rankings above the fold and encourage click throughs?